ClearThread® Technologies is a data collection platform that facilitates location-specific information for global companies. Specializing in data collection and self-service analysis, ClearThread enables businesses to gain greater visibility into multi-site operations and provides valuable insight that empowers smarter business decisions.

Founded in 2009 in Dallas, Texas, ClearThread was originally designed to support high-volume retail, restaurant and hospitality initiatives. As ClearThread continues to innovate and evolve by providing tangible details for site-specific programs, the company recognizes the practical applications for a broader range of industries. Today, ClearThread serves a variety of industries, municipalities and institutions across North America.


Rick Davis

Founder & CEO

Rick Davis currently serves as the Founder/CEO of ClearThread, where he is responsible for the overall management and strategic development of the company. Rick also serves as Founder/CEO of DAVACO, Inc., the leading provider of retail, restaurant and hospitality services in North America. A long-time entrepreneur, Rick has received numerous recognitions for innovation throughout his career, including finalist for the Ernst & Young Entrepreneur of the Year award in 2000 and 2006.

Gerry Geddis

President & COO

Gerry Geddis is President/COO of ClearThread. He is responsible for long-term planning, technology development and customer relations to support the company's operations. He also serves as President/COO for DAVACO Inc. Prior to joining DAVACO in 2002, Gerry served as worldwide president and chief operating officer of Blockbuster Entertainment. Gerry attended the University of Wyoming.

Lamar Roberts

Chief Financial Officer

Lamar Roberts is chief financial officer at ClearThread. With over 28 years of accounting and financial experience, Lamar is responsible for all financial aspects of the company, as well as overseeing the accounting and legal departments. He earned a Bachelor of Business Administration from Southern Methodist University in Dallas, Texas.

Roberto Arrocha

Chief Information Officer

Roberto Arrocha is the Chief Information Officer for ClearThread. In this role, he leads development, implementation and support of technology. Roberto joined the company in 2010 and has over 22 years of IT experience. He was previously employed with American Airlines as senior manager of enterprise architecture. Roberto earned a Master of Business Administration in Finance and Entrepreneurship at the University of Rochester and a Bachelor of Science in Electrical Engineering from the Georgia Institute of Technology.

Shelly Vandeven

Senior VP Marketing and Sales

Shelly Vandeven is the senior vice president of marketing and sales. In this role, she is responsible for all strategic marketing and business development activities, as well as industry and corporate marketing initiatives. She earned a Master of Business Administration in Business Management from the University of Dallas and a Bachelor of Arts in Marketing from Stephen F. Austin State University.